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SuperBottoms Raises INR 3.5 Crore from Alteria Capital

The baby care startup has raised about INR 15.75 crore (USD 2.1 million) across a Series A and seed round from Singapore-based DSG Consumer Partners, Ash Lilani-led Saama Capital, and Kunal Bahl’s Titan Capital.

December 02, 2021

Pallavi Utagi

Pallavi Utagi, Founder, SuperBottoms

Baby care brand Superbottoms has raised INR 3.5 crore in a venture debt funding round led by Alteria Capital. Till now, the Mumbai-based startup has raised about INR 15.75 crore (USD 2.1 million) across a Series A and seed funding round which saw participation from Singapore-based DSG Consumer Partners, Ash Lilani-led Saama Capital, and Kunal Bahl’s Titan Capital.

The baby care startup is intending to utilise the raised capital in expanding its product portfolio to diversify into the kids’ category.

Speaking on the development, Pallavi Utagi, Founder and CEO, SuperBottoms, said, “We’ve grown into a much-loved brand, thanks to the immense trust the customers have put in our innovative, high-quality, and zero compromise sustainable products. Now, we want to widen our product portfolio to reach out to a wider base of customers and extend the lifecycle of the customers with us. We are truly very excited by the partnership with Alteria Capital.”

Starting with a capital of INR 20,000, this bootstrapped baby care startup has clocked a turnover of around INR 20 crore in FY21.

Also Read: SuperBottoms Partners with UN Environment Program (UNEP) for Tide Turners Plastic Challenge Campaign

Operated by Navashya Consumer Products Pvt. Ltd., SuperBottoms was started in the year 2015 by Pallavi Utagi. The baby diaper startup embarked on its business journey by selling reusable cloth diapers and baby products. Presently, SuperBottoms has also diversified its business by providing kids underwear and sheet dryers, amongst a few new products as well.

Speaking on the investment in Superbottoms, Ankit Agarwal, Partner at Alteria Capital, said, “We have closely watched their growth over the last few years and have seen the genuine brand love they garner. Their products and customer-centricity are par excellence and give us great confidence.”

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