Huggies India comes up with Awareness Campaign for Huggies Nature Care


With this campaign, the baby diaper brand seeks to promote Huggies Nature Care and highlight its natural ingredient by reiterating the innate goodness of organic cotton. December 29, 2021 Huggies India, the baby care brand of Kimberly-Clark, has launched its new awareness campaign to highlight the importance of organic cotton which is an ingredient in […]

SuperBottoms Raises INR 3.5 Crore from Alteria Capital

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The baby care startup has raised about INR 15.75 crore (USD 2.1 million) across a Series A and seed round from Singapore-based DSG Consumer Partners, Ash Lilani-led Saama Capital, and Kunal Bahl’s Titan Capital. December 02, 2021 Baby care brand Superbottoms has raised INR 3.5 crore in a venture debt funding round led by Alteria […]

Dabur All Set to Foray in the Baby Diaper Space


At first, Dabur Baby Super Pants will be introduced on Flipkart, India’s homegrown e-commerce major. October 28, 2021 Dabur, known for its Ayurvedic and natural range of products, has announced that it will enter the baby diaper segment in India. This development is an integral part of its strategy to expand its baby care portfolio […]

Nobel Hygiene: Building India’s Leading Diaper Brands

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Nobel Hygiene is one of the leading disposable hygiene care products manufacturer in the country. Nobel Hygiene, established in 2000, introduced adult diapers in the Indian market, and over the years has continuously innovated to create world-class hygiene products for adults under the brand name ‘Friends’ and baby care products under the brand name ‘Teddyy’. […]

Pampers to launch Lumi- A smart diaper system in India


The new diaper system is developed in partnership with Verily and Logitech August 22, 2019 Pampers is launching Lumi, a system allowing parents to monitor babies’ diapers through a Smartphone app. This will feature a video monitor and includes activity sensors along with other data, and will indicate the parents when to change a baby’s […]