The new range ‘Pure & Beyond’, by R for Rabbit, consists of skin and body care products for babies.
October 31, 2022
R for Rabbit has introduced – Pure & Beyond – which features a range of baby creams, lotions, soaps, body washes, shampoos, baby powders, and baby oils. The newly launched product segment is made from organic and plant-based ingredients including almond, lavender, oatmeal, coconut, and avocado, amongst others.
“The Pure and Beyond range is extremely special to us,” said R for Rabbit’s founder Mr. Kunal Popat in a press release. “Great skincare for babies is crucial because they don’t develop a full skin barrier until around two years of age. This makes their skin extremely delicate and much more prone to irritation and dryness. The ‘Pure and Beyond’ range is something we have been developing for a while now. It’s made with natural, chemical-free ingredients and will cause no toxicity to the baby’s skin. We love the outcome and are extremely excited to finally share it with our consumers.”
The products are created with natural and soothing ingredients which are suitable for delicate baby skin. The range, which is dermatologically tested and recommended by paediatricians, ensures a balanced pH value of 5.5 and is free from harmful chemicals and toxins.
Started in 2014, R for Rabbit houses a wide range of baby products, including Baby Gear, Ride-Ons, Nursing & Feeding Range, Activity & Bathing toys, Diapers range, baby grooming kit, and many more. In 2021, the company raised funding of INR 40 crores from a Private Equity firm, Xponentia Capital Partners. It has expanded its presence in the middle-east and is planning to expand in Nepal and Bhutan.
The new range will be available on various e-commerce channels, in addition to R for Rabbit’s website and in premium stores in the offline channel.