Dia Mirza Invests in Organic Baby Apparel Brand Greendigo


Greendigo has a range of carbon-neutral clothes for kids such as baby blankets, baby hooded towels, and baby cot sets, among others. November 1, 2022 Dia Mirza has invested in Greendigo, a sustainable baby apparel brand. With this investment, the actress has also become the brand ambassador of Greendigo. The baby care startup will utilise […]

D2C Firm Fluid Ventures Invests in Sustainable Toy Brand Shumee Toys

Shumee Toys

Shumee plans to use the funds in the expansion of its product portfolio and building a parent community in line with its key focus on building a premium wooden toys brand having a global reach. December 29, 2021 Bengaluru-based sustainable toy brand Shumee Toys has raised an undisclosed amount of investment from D2C-focused Venture Capital […]

MiArcus – Extensive Array of Products for a Pleasant and Memorable Motherhood


“Beginning our journey as an online store during the pandemic last year, we’ve now already started launching company-owned physical stores this year with the first showroom in Ludhiana followed by our flagship store in the DLF Mall of India… We also plan to expand across metros and mini-metros” Founded amidst the pandemic times in 2020, […]

SuperBottoms Raises INR 3.5 Crore from Alteria Capital

Pallavi Utagi SuperBottoms

The baby care startup has raised about INR 15.75 crore (USD 2.1 million) across a Series A and seed round from Singapore-based DSG Consumer Partners, Ash Lilani-led Saama Capital, and Kunal Bahl’s Titan Capital. December 02, 2021 Baby care brand Superbottoms has raised INR 3.5 crore in a venture debt funding round led by Alteria […]

Cradlewise Raises USD 7mn in Seed Funding Round led by Footwork


Cradlewise, which brings smart cribs for babies from 0 to 2 years, uses AI-enabled technology to learn the baby’s sleep patterns and adapts to changing needs. November 25, 2021 Cradlewise, a Silicon Valley-based company of smart cribs for babies, has raised a series seed round of USD 7 million led by Footwork with significant participation […]

Mother Sparsh Clocked Rs 22 Cr Turnover in the Pandemic Year

Mother Sparsh

Founded in 2016, Mother Sparsh has registered 5X growth and has maintained profitability over the last year. The startup is on its way to enter the 100-crore club by the end of FY ’23. June 07, 2021 Mother Sparsh, a brand known for its plant-based, natural, and eco-friendly baby care products, has achieved an annual […]

Superbottoms Raises USD 2 Million in Series A Funding


The funds raised will be invested in initiatives that will help spread awareness around the concept of cloth diaper to a larger audience base, Pallavi Utagi, founder of SuperBottoms, said. April 07, 2021 Baby products startup, SuperBottoms has raised USD 2 million (Rs. 14,87,20,200) as a part of its Series A funding round from Saama […]

Boingg Kids: Bringing Kids’ Furniture Defined By Safety, Elegance and Functionality

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Gurugram-based kids’ furniture brand Boingg Kids was started in February 2019 by Mrs. Neha Indoria and Mr. Dhruvan Barar with the aim to solve the need of parents looking for functional, safe, customized, and colourful furniture for their children.  November 20, 2020 Story so far Designing a child’s bedroom and choosing safe and functional furniture […]

The Moms Co. launches Ageless Expression campaign featuring Kalki Koechlin


The campaign designed by All of the Above studio aims to inspire women to celebrate their age and be confident about their skin. October 27, 2020 The Moms Co., India’s leading toxin-free & natural personal care D2C brand has launched a new nationwide cross-platform digital campaign, ‘#AgelessExpression’ to announce the launch of its new Natural […]