Greendigo has a range of carbon-neutral clothes for kids such as baby blankets, baby hooded towels, and baby cot sets, among others.
November 1, 2022
Dia Mirza has invested in Greendigo, a sustainable baby apparel brand. With this investment, the actress has also become the brand ambassador of Greendigo. The baby care startup will utilise the funds to invest in its tech infra, brand building, and marketing activities.
The startup plans to raise awareness about toxic chemicals used in apparel, especially baby clothing. The startup plans to leverage Mirza’s mass appeal in making a shift towards organic apparel.
“I am very happy and proud to support a brand that shares my mission to protect Mother Earth with its internationally certified products, plastic-free packaging, zero-carbon emission operations and alignment with all 17 UN SDGs,” said Ms. Dia Mirza.
Founded in 2019 by Barkha Bhatnagar Das and Meghna Kishore, the D2C brand Greendigo offers carbon-neutral clothes for kids such as baby blankets, baby hooded towels, and baby cot sets, among others. It also sells home textile products on its website.
Greendigo claims to be certified by GOTS and it sells products via its website and is listed on e-commerce sites like Myntra, Nykaa Fashion, FirstCry, Tata Cliq, AJIO, and Amazon. Presently, the brand has about 400 SKUs and will add another 300 SKUs by December this year. It also plans to roll out a new clothing category, along with Dia Mirza, for premature babies who require intensive care in the NICU department of the hospital.