Norlanka Brands Continues Building Organic Kidswear Space in India with Turtledove London

Norlanka Brands has presented Turtledove London in a digital-first format in association with FirstCry. With its launch in India, the organic kidswear brand is now providing Indian parents with the option to dress up their kids in apparel which are ethical, sustainable and delicate to the skin.

October 27, 2021

Turtledove London
Turtledove London

Norlanka Brands, the retail arm of the PDS Multinational Group, is rapidly expanding the organic kidswear category in India with the launch of the organic kidswear brand Turtledove London. This follows the footsteps of Lilly+Sid, the organic award-winning British kidswear brand, launched in India this year.

Turtledove London, also founded by Imran & Emma Hassan (of Lilly+Sid), was introduced in 2016 as a mindful antidote to fast fashion. Its responsibly created, and stylish gender-neutral clothes for children are sold in more than 400 stores across the globe.

Named by The Independent as the ‘Best Sustainable Kidswear Brand’, Turtledove London works only with SEDEX certified factories and uses GOTS certified organic cotton.

Norlanka Brands which has launched a number of brands in markets such as – India, the Middle East, and South East Asia, presents Turtledove London in a digital-first format. The brand has partnered with FirstCry and it will be available on their own platform as well.

“With the success of our first sustainable brand for children Lilly+Sid, I am very happy to bring Turtledove London, another label by the same founders to India. Consistent with Norlanka’s continuing belief that a truly sustainable venture begins with mindful production as well as the elimination of excess inventories, we are glad to be associated with brands that use planet-friendly resources and present a comfortable, responsible, and fashion-forward option for Indian parents,” says GS Periwal, CEO, Norlanka Pvt. Ltd.

Designed for kids in the age bracket of 0-8 years, Turtledove London is a clothing brand that uses exclusive fabrics, colours, shapes, and prints. These apparels come with many reversible options, styles with adjustable straps, turn-back cuffs, and hems that can grow with the kid to maximise wear and it link backs to previous collections to allow easy coordination.

Also Read: British Kids Wear Brand Lilly + Sid Launches in India

Emma Hassan, Co-founder, Turtledove London, asserts, “With this brand, we are constantly challenging the Fast Fashion business model. The cotton we use is KINDER to delicate skin, more Durable and made with farming methods that are more Planet-Friendly and better the environment.”

With the launch of Turtledove London in India, Indian parents now have a responsible and stylish option for dressing up their kids in apparel which are 100 percent organic with elevated, gender-neutral designs in fabrics that are kind on the skin and the environment.

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