Ed-a-Mamma Expands into Offline Retail


Started during the pandemic, Actor and Entrepreneur Alia Bhatt’s kidswear business Ed-a-Mamma has witnessed over 10x growth in the last 18 months. August 5, 2022 Ed-a-Mamma has marked the inception of its offline presence by launching its kidswear collection in the Indian market in a shop-in-shops format. The sustainable kidswear brand has forayed into the […]

Hopscotch’s profitability rising up, its annualised GMV turns INR 650 crore


In the long-term, Hopscotch is planning to scale its business by 10X in the next five years with strong double-digit EBITDA and industry-leading high capital efficiency. February 01, 2022 Hopscotch, a Mumbai-based D2C kidswear business, has announced its profitability with a current annualised GMV of INR 650 crores. The business has grown from strength to […]

Kidswear Brand Frangipani Raises Investment from G.O.A.T Brand Labs


Frangipani is planning to use the funding in local and global market expansions with G.O.A.T. Brand Labs advising as regards – digital marketing, operations, and channel expansion.  December 30, 2021 Frangipani, a kidswear label, has raised an undisclosed amount in a Series A funding round from Bengaluru-based G.O.A.T Brand Labs. Mumbai-based kidswear brand is seeking […]

Sidrock Denim Launches Sustainable Kidswear Line

Sidrock Denim

The kidswear label incorporates fun prints and a variety of textures in its premium range of clothing collections for children. November 09, 2021 Sidrock Denim offers a kidswear collection keeping sustainability and quality in mind. The brand presents premium kidswear for both boys as well as girls at an affordable price range. It’s pretty logical […]

Myntra Strengthens its Kidswear Portfolio Ahead of Festival Season


With Big Fashion Festival, Myntra offers a diverse range of options for infants and children, including a wide array of local as well as international fashion products. October 11, 2021 Myntra is offering its largest-ever collection and a wide array of first-time brands in the kidswear category at Myntra’s Big Fashion Festival which started on […]

Premium Home and Clothing Brand ‘Live Linen’ Forays into Kidswear Segment

Slumber Solid bedding

The new collection is going to have a wide range of baby products such as bibs, clothing, bags, pouches, bedding, swaddle, and more. October 07, 2021 Live Linen is an online brand that retails sustainable home linen and clothing like curtains, throws, cushion covers, and more. Further, it has a range of collections that are […]

Snapdeal Sees 493 Percent Surge in Kidswear Sales in Jan-July


Kidswear has attained the highest growth amongst all categories on Snapdeal in the first half-year of 2021.   September 10, 2021 Indian e-commerce company Snapdeal has witnessed a huge surge in the sales of kidswear in terms of units sold. As published in a news report, the sales have grown by 493 percent from January to […]

Russian Kidswear Label Choupette Enters Indian Market


The kidswear label is intending to establish a PAN-India presence over the next few years by launching its outlets across the country. September 04, 2021 Choupette, a Russian kidswear brand, has entered the Indian market by starting its first store at Ambience Mall, Vasant Kunj in Delhi. The store has a diverse collection of elegant […]