Ed-a-Mamma Expands into Offline Retail


Started during the pandemic, Actor and Entrepreneur Alia Bhatt’s kidswear business Ed-a-Mamma has witnessed over 10x growth in the last 18 months. August 5, 2022 Ed-a-Mamma has marked the inception of its offline presence by launching its kidswear collection in the Indian market in a shop-in-shops format. The sustainable kidswear brand has forayed into the […]

Bebe Burp on a Mission to Develop Organic, Nutrition-Filled Food Products for Young Ones

bebe burp

“Our future plans and aspirations would include increasing our revenues, getting new business opportunities, developing our existing product line, and launching new ones.” Started in 2016, Surat-based Bebe Burp offers cereals, fruits & vegetables-based baby food products without any preservatives or processed sugar. At present, the food brand has four product categories — cereal-based mixes, […]

Chicco Launches New ‘Advanced’ Baby Moments Baby Cosmetics Range


The New Baby Moments range by Chicco has been added with many new natural ingredients in different products such as avocado butter, argan oil, almond milk, Willowherb, and Murumuru butter. April 28, 2022 Chicco, a leading baby care brand in India and over 160 countries, has launched its new advanced Baby Moments cosmetics that are […]

FirstCry Revenue surpasses INR 1,700 crore in FY22


FirstCry has registered a profit after tax (PAT) or consolidated profit of INR 215.94 crore in FY21. Its revenue from operations has increased to INR 1,602.8 crore in FY21 from INR 814 crore in FY20. April 11, 2022 Pune-based omnichannel company FirstCry has reaped substantial profit gains in the FY 2021-22 ending on March 31, […]

India’s Sovereign Wealth NIIF Invests in FirstCry


The majority of the secondary financing of FirstCry is from NIIF and Premji, and a few other investors have also onboarded in this new funding round. February 11, 2022 India’s sovereign wealth fund – the National Investment and Infrastructure Fund (NIIF) — has made its first bet on FirstCry, India’s largest e-commerce firm for newborns, […]

Desi Toys – Engaging Toys & Games on Indian Tradition with a hint of Nostalgia

Desi Toys

“With our distinct range, we are not only reviving the childhood toys and games but also innovating new ones keeping the Indian roots and nostalgic factor alive which makes us quite unique.” ‘Desi Toys’ is an ‘India Inspired, India Made’ brand. Started in 2012, the toy brand is not just reviving the classic and iconic […]

The Moms Co. Expands its Baby Care Portfolio with its Natural Baby Soap

Natural Baby Soap The Moms Co

With a pH of 5.5, the Natural Baby Soap has a rich blend of – gentle coconut-based cleansers which clean the baby’s skin without drying, shea, and kokum butter that make the baby’s skin deeply moisturized, and oatmeal extract and calendula oil that works effectively on all skin types. January 07, 2022 The Moms Co., […]

Glowderma Brings German Baby Skin Care brand SANOSAN to India


Sanosan products are made with natural ingredients like Hydrolysed milk protein and Organic olive oil suited to the requirements of delicate baby skin. The baby skincare range will comprise of product range – cleansing, care, diaper change, and sun protection to name a few. December 28, 2021 Glowderma, one of India’s leading pharmaceutical companies in […]

FirstCry Celebrates ‘Fussy Moms’ in a New Campaign ‘Fussy is Fantastic’


The campaign conceptualized by Fatmen Advertising resonates with the idea that the fussiness of mothers should not be looked down upon, rather it should be encouraged by looking at the good that comes out of it. September 01, 2021 Firstcry has launched its brand new ad campaign titled ‘Fussy Is Fantastic’ that is conceptualized by […]