Ed-a-Mamma Expands into Offline Retail


Started during the pandemic, Actor and Entrepreneur Alia Bhatt’s kidswear business Ed-a-Mamma has witnessed over 10x growth in the last 18 months. August 5, 2022 Ed-a-Mamma has marked the inception of its offline presence by launching its kidswear collection in the Indian market in a shop-in-shops format. The sustainable kidswear brand has forayed into the […]

Home Furnishing Company Pottery Barn & Pottery Barn Kids enter India

Pottery Barn

In partnership with Reliance Brands, Pottery Barn and Pottery Barn Kids’ range of furniture, textiles, lighting, and so on, have been made available in India on the official website. July 26, 2022 Pottery Barn, a leading home furnishing brand, has forayed into the Indian market. With a franchise association with Reliance Brands Limited (RBL), the […]

Baby Care D2C brand Baby Amore gets Funding from GetVantage

Baby Amore

In the first year of operations, Baby Amore has sold 30,000 products; in 2021, the company clocked revenue of INR 3.5 crore, up 70 percent from the previous year. January 29, 2022 Baby care startup Baby Amore has secured undisclosed external funding from GetVantage, a revenue-based financing fintech platform, and marketplace. Started in 2019 by […]

Hasbro’s Potato Head to be made with Plant-based or Renewable Materials by 2024


Potato Head currently uses plastic-free packaging, and the company is on track to transition all new products in its portfolio to plastic-free packaging by end of 2022. January 12, 2022 Hasbro has announced its plans for its Potato Head brand to be completely made with plant-based or renewable materials by the end of 2024. This […]

D2C Firm Fluid Ventures Invests in Sustainable Toy Brand Shumee Toys

Shumee Toys

Shumee plans to use the funds in the expansion of its product portfolio and building a parent community in line with its key focus on building a premium wooden toys brand having a global reach. December 29, 2021 Bengaluru-based sustainable toy brand Shumee Toys has raised an undisclosed amount of investment from D2C-focused Venture Capital […]

IIT Kanpur teams up with MSME to Promote Educational Toy Clusters in the Country

IIT Kanpur

A grant has been awarded to five startups including – Bio Craft Innovation, Center of Digital Excellence, Mindbrics Edutech, Primary Healthtech, and Cultech Wave from MSME Development Institute. Now, the enterprises that have received the grant have been asked to make prototypes of sustainable educational toys and games in line with the ‘Make in India’ […]

Dia Mirza Invests in a Sustainable, Wooden Toy Brand shumee

Dia Mirza invests in Shumee

shumee has sold more than 200,000 toys since its launch, which marks a significant milestone for the homegrown toy company. November 01, 2021 Wooden toy-making company Shumee Toys has brought Dia Mirza on board in the key roles of a strategic investor as well as the brand ambassador. The foundation of the Bengaluru-based company has […]

Aralar Emerges Stronger in the Biodegradable Baby Wipes Market

Aralar Baby Wipes

Recently, the company has doubled its production capacity for its Araflush and Arababy ranges, both playing an integral role in the rapid growth of the Spanish firm in the wet wipes industry. October 26, 2021 Aralar has strengthened its position as a major supplier of base sheets for the flushable wipes market globally. With the […]