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Myntra Strengthens its Kidswear Portfolio Ahead of Festival Season

With Big Fashion Festival, Myntra offers a diverse range of options for infants and children, including a wide array of local as well as international fashion products.

October 11, 2021

Myntra

Myntra is offering its largest-ever collection and a wide array of first-time brands in the kidswear category at Myntra’s Big Fashion Festival which started on October 3. With the festival season approaching, Myntra’s Big Fashion Festival has come up with an impressive lineup of brands and styles at incredible offers.

Kidswear, as a category of apparel and accessories, is a fast emerging segment for Myntra. In the last few years, and especially during the pandemic, the fashion e-commerce company has cemented its position as India’s major go-to destination for fashion and lifestyle choices for kids.

The kidswear category had registered a whopping 120 percent growth over the last year. This year, with teenagers being one of Myntra’s focus age groups in this category, Myntra has ramped up the assortment for teens for this edition of Big Fashion Festival by including a number of new brands and teen clothing range of existing brands catering to adults, such as Mast n Harbor teens, Here n Now, Kook n Keech teens, Noh Voh by Sassafras and UTH by Roadster. This augmentation has taken the total collection from 10k styles in the Big Fashion Festival in 2020 to 22k styles in this year’s edition.

Besides, Myntra has strengthened the winter wear portfolio on its platform as well as other categories like home wear and sportswear for kids which have recorded a 100 percent growth in the last 3 months. The Big Fashion Festival has brought an amazing opportunity for parents who are looking to shop for ethnic wear as the festive season is inching closer, along with comfortable winter wear, for infants, young kids, and teens.

Also Read: Myntra’s kidswear segment grows by 90% in 2020, the platform forays into toys and adds 200 kids brands

In the overall kids’ category, Myntra has more than 65,000 options from 400 kidswear brands and is the go-to destination for branded apparel products, offering a good mix of large global brands and small domestic brands.

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