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Godrej Consumer Forays into Baby Care Market with Goodnessme

The consumer products company has introduced the brand which has only organic products having zero toxins.

October 11, 2021

Godrej

Godrej Consumer Products Ltd., a subsidiary of Godrej Group, has ventured into the baby care segment with the introduction of goodnessme, a premium range of products. The products in the range are made from ‘organic ingredients and zero toxins’ keeping in view the sensitive skin of babies.

Meant for the 0-2 years age group, goodnessme has a diverse range of personal care and home care products for babies, the company said.

The range has a collection of products such as organic baby soap, oil, lotion, multipurpose cream, and head-to-toe wash.

The company said, “Given the sensitivity around baby skin, goodnessme products have been formulated keeping harmful chemicals as far away as possible. The range has taken over 3 years of research and testing to develop, with ingredients being sourced from across the world.”

Speaking with regard to this new development of the company, Mr. Sunil Kataria, CEO, India & SAARC, Godrej Consumer Products said, “There are baby care brands that offer safe, no toxins, natural approach, but none of them offers the higher-order benefit of ‘organics’, a clear white space.”

“As we foray into baby care space with goodnessme, our brand stands out from the rest. From ingredient sourcing to product formulations, to manufacturing processes, to even our product labels, the goodnessme skincare range has gone through the most rigorous certification process,” he said in virtual interaction.

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Further, he also added that the company would invest and build consumer brands of the future and the new brand was part of this vision.

 

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