The baby care division of the global conglomerate has a range of baby care essentials for the age group of little ones from 0 to 4 years.
October 08, 2021
Piramal Pharma’s consumer products division has partnered with Kareena Kapoor Khan for its baby care brand Little’s – Baby Wipes and Little’s Comfy Baby Pants.
Speaking regarding this development, Nandini Piramal, Director, Piramal Pharma Limited, said, “We are thrilled to associate with one of the most popular celebrities in Bollywood for our brand Little’s. Kareena sets a great example of good parenting and resonates with our brand thus making her a perfect fit. Little’s as a brand is built around understanding real parents, their journeys and addressing every little need of their babies. Baby wipes are designed specifically with extra thickness and moistness to provide a gentle and complete cleaning experience for babies.”
Started in the 1980s, Little’s – Baby Wipes and Comfy Baby Pants has an extensive collection of baby care essentials, primarily for the age group of 0 up to 4 years. The baby care brand has a range of – skincare, footwear, gift sets, toys, baby accessories: feeding, grooming, travel, bath, and bedtime.
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In the words of Kareena Kapoor Khan, “One of the most important aspects of parenting is maintaining hygiene while you allow your baby to explore their world and sometimes also get messy. Baby wipes are an essential and integral part of not only a baby’s diaper changing routine but also for all the other small messes created when they eat and play exploring and experiencing the world around them. I am excited to associate with Little’s Baby Wipes which are extra-thick, extra moist, and have the goodness of Aloe Vera, jojoba oil, and vitamin E.”