The kidswear category on Myntra grew 100 percent year-on-year in the current year. “The addition of Justice brings a unique proposition to the premium segment in ‘tween’ wear, a space occupied by very few brands,” Myntra said in a statement.
December 24, 2021
Indian e-commerce platform Myntra has brought Justice, a US-based online clothing and lifestyle retailer which sells clothing and accessories for young girls. As a part of the brand’s launch in the Indian market, the product range will also be available on Flipkart. The brand will retail daily casuals and athleisure wear for girls in the age group of 8-15 years.
“The addition of Justice brings a unique proposition to the premium segment in ‘tween’ wear, a space occupied by very few brands. The association with the group allows Justice to foray into one of the largest markets in the tweens segment, while also reaching every part of the country and engaging with Myntra and Flipkart’s large consumer base,”, as per the statement released by Myntra.
Mr. Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group, said that the tween category is an integral part of the overall value proposition offered by both Myntra and Flipkart in the kids wear segment.
“Our partnership with Justice, gives our House of Brands portfolio a leg up, further strengthening the category on the platform,” he said.
The majority of shoppers on the e-commerce platform either look up the kids wear section or the adult segments for the right fit for tweens—“we aspire to solve for this and grow this as an independent segment many folds on our platform with a sizable contribution from tier 1 and tier 2 cities,” he added.
The kids wear category has achieved a growth of 100 percent year on year in the current year on Myntra.