The advertisement presents the distinctive benefits of the lotion for babies who are active and are entering a distinct phase of exploration – marked by babies being really active and curious about their environment.
December 22, 2021
Johnson’s Baby has launched a new TV commercial to announce the introduction of its New Milk + Rice lotion that seeks to support mums of growing babies who are entering a phase of milestones and exploration.
The TVC, conceptualised by DDB Mudra, a leading advertising agency, gives life to the unique moments in the day and life of a mum and her baby, as they go about the home, exploring something new at each step on a daily basis. In a bid to provide assurance to the mother, the TVC seeks to present the commitment of Johnson’s Baby that the new Milk + Rice lotion will continue to nourish and celebrate their baby’s growing years.
Speaking about the new baby lotion and the new ad film, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India, says, “Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk + Rice lotion is a reiteration of this commitment to providing the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts, and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”
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Godwin Dmello, Executive Creative Director, DDB Mudra, said, “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”