Myntra Brings Justice, a Girl Kidswear brand, to India


The kidswear category on Myntra grew 100 percent year-on-year in the current year. “The addition of Justice brings a unique proposition to the premium segment in ‘tween’ wear, a space occupied by very few brands,” Myntra said in a statement. December 24, 2021 Indian e-commerce platform Myntra has brought Justice, a US-based online clothing and […]

FirstCry Celebrates ‘Fussy Moms’ in a New Campaign ‘Fussy is Fantastic’


The campaign conceptualized by Fatmen Advertising resonates with the idea that the fussiness of mothers should not be looked down upon, rather it should be encouraged by looking at the good that comes out of it. September 01, 2021 Firstcry has launched its brand new ad campaign titled ‘Fussy Is Fantastic’ that is conceptualized by […]

FirstCry Raises USD 315 Million by Private Equity Investors


The current investment has doubled the valuation of the leading omnichannel platform for baby, mother and kids. March 30, 2021 A consortium of private equity investors – TPG, ChrysCapital, and Premji Invest – has invested around USD 315 million in Firstcry, valuing the omnichannel children’s retailer at around USD 1.9-2.1 billion, three people with direct […]

IKEA looking to source children’s range from India

IKEA India

The multinational furniture retailer is intending to scale local sourcing from India as part of its expansion plans in view of the increasing demand. For toys, IKEA works with a single-sourcing partner from where it procures soft toys. March 01, 2021 Swedish furniture retailer IKEA is planning to scale sourcing of toys and its children’s […]

Toys R Us opens store at Viviana Mall, Thane

toys r us

The global toys retailer has started its first store at Thane and third for the state of Maharashtra. January 04, 2020 Known as the ‘world’s greatest toy store’, Toys “R” Us has started its first store at Viviana Mall, Thane. This is the twelfth store of the brand for the Indian market. The global toy […]

Toys “R” Us opens its ninth store in India

toysrus 2

With this store launch at Mahagun Metro Mall, Ghaziabad; Toys “R” Us now has entered the North Indian region September 02, 2019 Toys “R” Us has started its store in Mahagun Metro Mall, Ghaziabad which is the ninth store for the Indian market and the first one for the North Indian region. The store was […]

New Hamleys Store at South City Mall, Kolkata


It is the second store of the toy retailer in the city and India houses the largest number of Hamleys stores May 17, 2019 Hamleys has started its second store in Kolkata which is located at South City Mall, Kolkata. The brand celebrated the store launch with a two-day meet and greet event with popular characters […]

Toys “R” Us starts a new store in Chennai


The popular American toy retailer has started its seventh store for the Indian market May 16, 2019 The global toys retailer- Toys “R” Us starts a new store in Phoenix Market City, Chennai. The launch was celebrated with amusing and recreational games and activities for kids, along with the meet and greet event with famous cartoon […]