Ed-a-Mamma Expands into Offline Retail


Started during the pandemic, Actor and Entrepreneur Alia Bhatt’s kidswear business Ed-a-Mamma has witnessed over 10x growth in the last 18 months. August 5, 2022 Ed-a-Mamma has marked the inception of its offline presence by launching its kidswear collection in the Indian market in a shop-in-shops format. The sustainable kidswear brand has forayed into the […]

Mylo Onboards Amrita Rao as its Brand Ambassador for Baby Care Products


Mylo provides a comprehensive range of products and the partnership with Amrita Rao is aimed to promote the baby care range. July 6, 2022 A comprehensive D2C platform for mothers and mothers-to-be, Mylo has roped in Actor and Celebrity Mom Amrita Rao as its brand ambassador, as per news reports. This is a strategic association […]

Bebe Burp on a Mission to Develop Organic, Nutrition-Filled Food Products for Young Ones

bebe burp

“Our future plans and aspirations would include increasing our revenues, getting new business opportunities, developing our existing product line, and launching new ones.” Started in 2016, Surat-based Bebe Burp offers cereals, fruits & vegetables-based baby food products without any preservatives or processed sugar. At present, the food brand has four product categories — cereal-based mixes, […]

Chicco Launches New ‘Advanced’ Baby Moments Baby Cosmetics Range


The New Baby Moments range by Chicco has been added with many new natural ingredients in different products such as avocado butter, argan oil, almond milk, Willowherb, and Murumuru butter. April 28, 2022 Chicco, a leading baby care brand in India and over 160 countries, has launched its new advanced Baby Moments cosmetics that are […]

BabyPro: Child Safety and Baby Proofing to become a Major Checklist for Parents


“We are looking at expanding our range of products, to make BabyPro a brand that is synonymous with the end-to-end well-being needs of the children.” BabyPro is the leading player in the baby proofing category in India that makes homes safe for babies and kids with a wide array of products like corner guards, edge […]

Zola brings a collection of fashionable and comfortable maternity wear for to-be moms


Launching its maternity wear line, Zola has expanded its offerings to emerge as an all-inclusive women’s fashion destination. February 28, 2022 One of the leading Indian online women’s clothing brands, Zola has recently introduced a new maternity wear collection to bring the would-be mothers the option to adorn a comfortable and confident look during pregnancy. […]

Hopscotch’s profitability rising up, its annualised GMV turns INR 650 crore


In the long-term, Hopscotch is planning to scale its business by 10X in the next five years with strong double-digit EBITDA and industry-leading high capital efficiency. February 01, 2022 Hopscotch, a Mumbai-based D2C kidswear business, has announced its profitability with a current annualised GMV of INR 650 crores. The business has grown from strength to […]

Desi Toys – Engaging Toys & Games on Indian Tradition with a hint of Nostalgia

Desi Toys

“With our distinct range, we are not only reviving the childhood toys and games but also innovating new ones keeping the Indian roots and nostalgic factor alive which makes us quite unique.” ‘Desi Toys’ is an ‘India Inspired, India Made’ brand. Started in 2012, the toy brand is not just reviving the classic and iconic […]

The Moms Co. Expands its Baby Care Portfolio with its Natural Baby Soap

Natural Baby Soap The Moms Co

With a pH of 5.5, the Natural Baby Soap has a rich blend of – gentle coconut-based cleansers which clean the baby’s skin without drying, shea, and kokum butter that make the baby’s skin deeply moisturized, and oatmeal extract and calendula oil that works effectively on all skin types. January 07, 2022 The Moms Co., […]

Myntra Brings Justice, a Girl Kidswear brand, to India


The kidswear category on Myntra grew 100 percent year-on-year in the current year. “The addition of Justice brings a unique proposition to the premium segment in ‘tween’ wear, a space occupied by very few brands,” Myntra said in a statement. December 24, 2021 Indian e-commerce platform Myntra has brought Justice, a US-based online clothing and […]