Kidswear has attained the highest growth amongst all categories on Snapdeal in the first half-year of 2021.
September 10, 2021
Indian e-commerce company Snapdeal has witnessed a huge surge in the sales of kidswear in terms of units sold. As published in a news report, the sales have grown by 493 percent from January to July this year. With this, the kids’ fashion category has become one of the top gainers amongst other categories on Snapdeal. Also, the share of kids’ apparel in the overall fashion category sales has also increased in the same period.
Since the beginning of the pandemic last year, kidswear, in general, has witnessed massive growth, particularly on online shopping platforms. The growth that is seen in the segment can be owed to a variety of reasons. Also, there is the growth of kids as consumers – they make their own choices online and parents complete the purchase for them.
“Spending on children’s clothes is no longer limited to special occasions such as birthdays and festivals. Parents now buy kids apparel as per needs of season, size and are also driven by extra discounts during sale offerings. Mimicking the fashion preferences for adults, the purchasing behavior for kids apparel now leans towards more functional and comfortable choices, albeit with a high trendiness quotient. With the increased frequency of online purchases for kids’ clothes, customers prefer value-priced merchandise including combo packs,” said a Snapdeal spokesperson.
The price points on the platform include INR 400-600 for combo pack offerings, followed by the second best-selling range of INR 200-400 for individual items.
Snapdeal has expanded the choice available in the kids’ apparel by adding popular brands like Luke and Lilly, Hopscotch, Gini and Jony, Cherokee, Donuts, Colt, Hellcat, Kyda, Aarika, Naughty Ninos, and more.