Smartivity was also selected by Time Magazine as the Top 6 Toy Brands globally in 2020. The toy company has established a strong network of 1000+ retailers in India and has achieved an exponential 150 percent growth YOY from 2020 to 2021.
December 27, 2021
Smartivity Labs has become the first Indian toy brand to be nominated at the Global Toy of the Year Awards. Smartivity Pinball Machine was recognised as one of The Toy Foundation’s ‘STEAM Toys of the Year 2022’. In fact, the Indian toy brand has made its mark as a global brand in the toy industry with a strong presence in over 20 countries including – USA, Canada, Europe, and Australia, amongst other international markets.
Regarded as the “Oscars” of the toy industry implying the superior prestige associated with the awards, the Toy of The Year (TOTY) Awards program recognises the topmost toys and games. Finalists across categories are nominated from within the industry and are subsequently selected by a panel of expert judges.
Moreover, the homegrown toy brand has also been recognised by the American Specialty Toy Retailing Association (ASTRA) as a ‘Best Toys for Kids Finalist’ in 2020 and 2021. Further, Smartivity was also selected by Time Magazine as the Top 6 Toy Brands globally in 2020. The company has garnered a huge retail network with more than 1000 retailers in India alone, including all Hamleys stores across the country. Post-COVID, they moved primarily to digital space and achieved an exponential 150 percent growth YOY from 2020 to 2021.
Co-founder, Ashwini Kumar said, “We’re truly humbled to be recognised alongside the established whales of the global toy industry like LEGO, Hasbro & Mattel. It’s a testament to our commitment to creating world-class products without compromising on quality and innovation. While the nomination is a proud moment for Indians, it is also an acknowledgment of Indian toys’ competitiveness at a global level. At Smartivity, we have recognised environmental sustainability as one of our priorities.”