House of Toys will provide a wide range of products in categories including – fashion, baby care, nursery, toys, sports accessories, stationery, music and instruments, smart gadgets, and an amusing in-store experience.
December 27, 2021
Tablez, a leading Abu Dhabi-based multi-brand retail, and F&B group, has associated with Vishal Malhotra, an Indian film, television actor, and show host. As a brand ambassador, he is going to represent the retail chain ‘House of Toys’ and help the brand promote the relevance of ‘PLAY’ to nurture our future generation.
With the bid to serve the needs of the kids and pre-teens, House of Toys will bring an extensive collection of products including fashion, baby care, nursery, toys, sports accessories, stationery, music and instruments, smart gadgets, and an amusing in-store experience.
Speaking on the partnership, Vishal Malhotra said, “Mother and child care industry has always been an important aspect of future generations’ growth and development. Years of technological interventions have enabled toys to impart and boost cognitive as well as educational abilities in a child. It is a great privilege to partner with ‘House of Toys’ which resonates with the modern-day complex requirements of kids and pre-teens. The retail chain with its exhaustive offerings would serve as a global kid’s supestore”.
As part of this partnership, Vishal will lead the brand’s new campaign across digital, radio, and print. With this partnership, the retail company is aspiring to reinforce its vision by establishing the brand as a one-stop shop for all children and pre-teens as well as a global kids’ superstore in India.
About Tablez’s association with Vishal Malhotra, Adeeb Ahamed, MD of Tablez, said, “We are happy to onboard Vishal Malhotra as a brand advocate for our retail chain ‘House of Toys’. He began his career at a young age and has a strong bond with the younger generation. We believe his experience will be an added advantage for strengthening our presence across the Indian markets. Our endeavor is to emerge as a market leader with global standards enhancing experience-driven conversions in the kids, preteen, and baby care category”.