Hasbro’s Potato Head to be made with Plant-based or Renewable Materials by 2024


Potato Head currently uses plastic-free packaging, and the company is on track to transition all new products in its portfolio to plastic-free packaging by end of 2022. January 12, 2022 Hasbro has announced its plans for its Potato Head brand to be completely made with plant-based or renewable materials by the end of 2024. This […]

Creative Kids and Hasbro joins hands to produce new Play-Doh Compounds


Initially, the product line will be introduced in the spring of 2022 for all distribution channels and its promotion will be supported by a marketing campaign. January 11, 2022 Creative Kids, the platform for fun and interactive kids’ arts and crafts and STEM toys, has partnered with Hasbro, Inc. the global play and entertainment major, […]

Smartivity Nominated for Global Toy of the Year Awards


Smartivity was also selected by Time Magazine as the Top 6 Toy Brands globally in 2020. The toy company has established a strong network of 1000+ retailers in India and has achieved an exponential 150 percent growth YOY from 2020 to 2021. December 27, 2021 Smartivity Labs has become the first Indian toy brand to […]

Funskool India Launches 15 New Products

Funskool India

The festive collection from the MRF Group-promoted toymaker has a plethora of options in various categories. October 16, 2021 Funskool India Ltd has launched 15 new products for the festive season. Conceptualised, ideated, and designed by the in-house toy developers, the new products include – games, puzzles, role-play toys, and DIY kits. The range from […]

Hasbro India Introduces Monopoly Games Made In India


In a bid to demonstrate the Monopoly brand’s commitment to the community, Hasbro India will donate one toy for each fan vote on the Community Chest Challenge. April 05, 2021 On the occasion of World Monopoly Day i.e. on March 19, 2021, Hasbro India has launched new additions to the Monopoly franchise in India. The […]

Funskool India launches 15 traditional Indian toys and games


The Indian toy company houses a range of in-house products and also sells toys from international brands like Hasbro, LeapFrog, etc., besides housing licensed products from Disney, Warner Brothers, and so on. March 30, 2021                              Toy manufacturer Funskool India has announced that it has introduced 15 new traditional Indian toys and games during India’s first […]

Hasbro is Phasing Out Plastic From Packaging


The global toy company plans to eliminate all plastic packaging for new products by the end of 2022 and is introducing two new products that will “bring sustainability to family game night.” March 23, 2021 Hasbro, the global play and entertainment company and the creator of iconic toys and games such as –Nerf, My Little […]

R Jeswant is the new CEO of Funskool India


Preceding to this role, he held the position of Senior VP – Sales and Marketing and has been associated with Funskool India for 20 years. June 16, 2020 Funskool has recently appointed R Jeswant as the CEO as subsequent to the retirement of John Baby, who was at the helm of the company since 2006. […]

Stone Sapphire to invest Rs 400 crs in distribution, expanding toy OEMs

feat saphire

Vadodara, Gujarat-based manufacturer, importer and supplier of arts, crafts and learning products is planning to expand and diversify its venture. The move will also bring multifarious opportunities for the toys sector in the country in terms of manufacturing and will boost the growth of the secotor. February 20, 2020 Stone Sapphire India Pvt. Ltd., the […]

Disney’s Frozen 2 collaborates with 67 brands

feat frozen

The association of Disney Consumer Products leading up to the release of Frozen 2 in India on 22 November include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic amongst others. November 19, 2019 Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time is going to release soon. Disney […]