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Russian Kidswear Label Choupette Enters Indian Market

The kidswear label is intending to establish a PAN-India presence over the next few years by launching its outlets across the country.

September 04, 2021

Choupette

Choupette, a Russian kidswear brand, has entered the Indian market by starting its first store at Ambience Mall, Vasant Kunj in Delhi. The store has a diverse collection of elegant and formal wear for girls and boys in the age group of 0-12 years.

With the idea to redefine the concept of luxury and high-end clothing for kids in India, Choupette will bridge the gap in the Indian market by bringing elegant-looking and formal kidswear.

A trailblazer in kids fashion segment, Choupette has established its presence globally with the retail presence of more than 90 stores around the world.

Speaking about their launch in the Indian market, Marina Zolotoverkh, Brand Partner, Choupette India, said, “We are so excited to launch Choupette in the Indian market. As a mother myself, I saw a wide gap that existed when it came to kids fashion – either the very high price of collections from acclaimed brands or the beauty of the products is preserved until the first wash and the material is not suitable for children skin; at Choupette, we aim at bringing a change to this.”

Shruti Aggarwal, Brand Partner, Choupette India, remarked, “As a Choupette consumer myself, I knew that the brand would do extremely well in India. Today’s mothers are evolving, they want the same choices for their kids as they have themselves, the vision with Choupette is to fulfill this gap while owning the kids’ fashion category. Our vision is to create a brand that becomes synonymous with kids’ fashion in India.”

Also Read: British Kids Wear Brand Lilly + Sid Launches in India

The price points of the kidswear products are mostly between INR 1,000-12,000. In terms of styles and types of apparel, Choupette has – tuxedos, suit sets, shirts, and trousers for boys, and pleated and embroidery dresses, jumpsuits, rompers, and bolero for girls.

The kidswear label is intending to establish a PAN-India presence over the next few years by launching its outlets across the country. Additionally, the brand’s collection is available for Indian customers on Choupette India’s website, TataCliq Luxury, and Little Tags Luxury.