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aha Partners With Green Gold to Foray into Kids Content

aha will produce and stream content for children by bringing an eight-episode animated show ‘MahaGanesha’ on its vertical – aha Kids in partnership with Green Gold Animation.

September 04, 2021

aha Kids

Telugu language OTT streaming platform aha has launched a dedicated segment for kids’ entertainment – aha Kids, with its first-ever animated original MahaGanesha. The eight-episode series has been produced by Green Gold Animation Pvt. Ltd. – a Hyderabad-based Indian animation company. This marks the first-ever association between aha and the animation house. The animation series is going to be released on September 10, commemorating the auspicious occasion of Ganesh Chaturthi.

With aha Kids – the kids vertical of the video streaming service, the plan is to produce about 100 hours of content throughout the year to emphasize the importance of ‘our stories and our values’.

The show – MahaGanesha is an attempt to see the mythological story with a new lens and is enriched with striking visuals, and special effects that will fascinate and appeal to the kids and adults alike.

The episodes in the series are of the time duration of around 15 minutes, based on the legend of Vinayaka Chavithi, – showing a series of events highlighting the significance of the festivity. Right from the demon Gajasura’s penance to the birth of the elephant-headed God to the latter’s race with his brother Karthikeya to traverse three worlds and the moon’s curse, the series showcases the story of Vinayaka in captivating detail.

“aha’s top priority has been to create local content that appeals to all age groups and our team is leaving no stone unturned to entertain viewers across all genres. aha Kids is our attempt to reinstate the importance of our roots and tell ‘mana kathalu, mana viluvalu’ (our stories and our values) to a new generation,” said aha CEO Ajit Thakur.

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Green Gold Animations CEO Rajiv Chilaka said: “aha has redefined the standards of storytelling with its wide array of content in the Telugu digital space. I and our team at Green Gold Animation are proud to associate with a brand like aha that has reinvented itself to cater to the varying tastes of audiences. We’re sure that MahaGanesha is only the beginning of a long, memorable association with aha.”

Furthermore, aha is looking to acquire a series of web originals in the formats of – 2D and 3D in the genre of live-action and superhero.