The iconic toy-making firm having global presence has committed to achieve bio-based plastic materials in all of its products and packaging by the year 2030.
December 20, 2019
Setting forth its goal of being completely sustainable, Mattel Inc. has made known its aspiration to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030. This new move marks the expansion of the company’s Environmental Sustainable Sourcing Principles that it had announced back in the year 2011.
Presently, the toy company sources 93% of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council material, going beyond its 2018 record of 90%. In the first half of 2020, the company plans to launch its first product corresponding with this goal: the iconic Fisher-Price Rock-a-Stack made from sugarcane-based plastics and in 100% recycled or sustainably sourced material, the toymaker said in a statement.
Also, the company has adopted the How2Recycle label, a standardized labeling system that informs the people about the recycling instructions. Earlier this year, Mattel had also built up an Environmental Sustainability Council having a team of leaders dedicated to actively advancing the company’s sustainability efforts in several areas, such as materials innovation.
“Environmental sustainability is a corporate priority at Mattel and creating sustainable products and packaging is an important part of our commitment to the planet,” said Mattel Chairman and CEO Ynon Kreiz. “Our dedicated cross-functional team made sustainability a key priority throughout the product and packaging design and production process. Today, we are delivering on that priority by announcing our first product made from sustainable materials and we look forward to expanding our efforts to all Mattel brands.”
Fisher-Price will celebrate its 90th anniversary in 2020, and by the end of the year, all Rock-a-Stack toys sold worldwide will be made with plant-based plastics and packaged in 100% recycled or sustainably sourced material.
The American multinational toy manufacturing company, Mattel was founded in 1945 with its headquarters located in El Segundo, California. It has its presence in more than 40 countries and territories and sells products in over 150 nations across the world. Mattel houses best-selling brands such as Barbie, Hot Wheels, American Girl and Fisher-Price brands, which includes Little People, Power Wheels and a wide array of entertainment-inspired toy lines.