Reliance Brands to buy 40 Percent Stake in Plastic Legno SPA’s India business

reliance brands

Reliance Brands aims to “strengthen the toy manufacturing ecosystem in India”, according to the statement shared in a stock exchange filing. June 8, 2022 Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures, has formed a joint venture with Italian toy manufacturer Plastic Legno SPA to acquire a 40 percent stake in the latter’s […]

Channapatna Toys will be promoted at a Railway Station in Bengaluru

Channapatna Toys

The displaying of Channapatna toys at a stall to be set up at KSR Railway Station in Bengaluru is an integral part of the ‘One Station, One Product’ program introduced by the Ministry of Railways in the Union Budget 2022-23 this year. March 25, 2022 The ‘One Station, One Product’ initiative of the Union Ministry […]

D2C Firm Fluid Ventures Invests in Sustainable Toy Brand Shumee Toys

Shumee Toys

Shumee plans to use the funds in the expansion of its product portfolio and building a parent community in line with its key focus on building a premium wooden toys brand having a global reach. December 29, 2021 Bengaluru-based sustainable toy brand Shumee Toys has raised an undisclosed amount of investment from D2C-focused Venture Capital […]

Noida Set to become a Toy Manufacturing Hub

Noida Toy Hub

A total of 134 big toymakers have acquired land at Noida’s Toy Park to set up their factories at the cost of INR 410.13 crore. August 11, 2021 Noida, the industrial town in Gautam Budh Nagar district of Uttar Pradesh, is set to become a major manufacturing hub of toys in the country. With Noida’s […]

LeapFrog Announces New Collection of Learning Toys


The collection is a range of innovative learning systems designed with curriculum-based content that makes learning fun for young kids. July 15, 2021 LeapFrog Enterprises, Inc., a leader in innovative educational toys for children, has announced its new collection of learning toys that introduce curriculum-based content and important foundational skills at an early age. “Whether […]

Flipkart JV to bring Toys“R”Us to online customers in India


In this partnership, the collective expertise of Flipkart and Ace Turtle makes them the partner of choice for Toys“R”Us’s growth in India. June 22, 2021 E-commerce major Flipkart has formed a joint venture with Ace Turtle to bring Toys“R”Us and Babies“R”Us to its platform. As published in a leading daily, the joint venture company has […]

Mattel PlayBack to Give Old Toys New Life


With the new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products. May 18, 2021 Mattel has launched Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing […]

Hasbro is Phasing Out Plastic From Packaging


The global toy company plans to eliminate all plastic packaging for new products by the end of 2022 and is introducing two new products that will “bring sustainability to family game night.” March 23, 2021 Hasbro, the global play and entertainment company and the creator of iconic toys and games such as –Nerf, My Little […]

Toy’ing With Design – the theme for Ahmedabad Design Week

Ahmedabad Design Week

A five-day event – Ahmedabad Design Week was held virtually at Karnavati University, and it was organized in collaboration with i-Hub, a Gujarat government initiative. February 11, 2021 Emphasizing Prime Minister Narendra Modi’s urge for going vocal about toys made in India and encouraging the growth of the domestic toy industry, Ahmedabad Design Week 2021’s […]

Funskool India awarded for outstanding performance in Export of Sports Goods and Toys


Promoted by MRF Group, the toy company has been recognized for achieving the second-highest export of sports goods and toys by the Sports Goods Export Promotion Council (SGEPC) during the year 2019-20. January 29, 2021 Funskool India Ltd. has been awarded the Platinum Award for outstanding performance in the export of Sports Goods & Toys […]