Mattel Expands #ThankYouHeroes Line by Introducing One-of-a-Kind Barbie Dolls

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The toy brand is honoring six women who are modern real-life heroes of the pandemic with their own one-of-a-kind Barbie doll made in their likeness. August 06, 2021 Mattel has announced that Barbie will donate USD 5 for each eligible Barbie doctor, nurse, and paramedic doll sold at Target to the First Responders Children’s Foundation […]

Mattel Toys launched UNO cards to honour frontline workers

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The cards feature all the Mattel characters and are a part of its global ‘Thank You Heroes’ initiative. Mattel has partnered with GiveIndia, and a portion of the sales proceeds will reach its partner NGOs, which will then be used to provide essential supplies and resources for the frontline workers.  February 23, 2021 Mattel has […]

Mattel and Sanrio fashion ties up for Barbie and Hello Kitty

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The two iconic doll brands have collaborated to launch a range from early next year. November 11, 2020 Mattel has partnered with Sanrio to create a new association between the iconic doll brands – Barbie and Hello Kitty, marking their collaboration for the first time as the two have come together in the consumer products […]

Mattel sales soars in the pandemic

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The iconic toy company is manufacturing more than usual to avoid product shortages. Its classic toys are thriving in the absence of new movie franchises. November 02, 2020 Mattel Inc. has announced the rise in its sales as much as 13% after third-quarter results have surpassed expectations, as a great number of parents have been […]

Mattel Announces Mega Bloks Bio-Based Plastic Line


The new bio-based plastic line of products by the iconic and globally leading toy making organization has been launched as in the next step in its ‘Environmental Sustainable Sourcing Principles’ commitment. With this initiative that aims to achieve bio-based plastic materials in all of its products and packaging by the year 2030, the various sub-brands […]

Mattel announces sustainable sourcing principles


The iconic toy-making firm having global presence has committed to achieve bio-based plastic materials in all of its products and packaging by the year 2030. December 20, 2019 Setting forth its goal of being completely sustainable, Mattel Inc. has made known its aspiration to achieve 100% recycled, recyclable or bio-based plastics materials in both its […]

Mattel makes first ever Barbie based on Indo-American scientist Nalini Nadkarni

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The iconic doll is on the way of being more inclusive in the recent years in terms of representing women from different walks of life and from different ethnicities. December 19, 2019 There is a new Barbie doll based on Indo-American ecologist and Scientist at the University of Utah, Nalini Nadkarni. This is the first […]

Barbie releases dolls modeled on Rosa Parks and Sally Ride


Mattel has introduced a new collection of dolls titled ‘Inspiring Women’ and it is a part of the ‘Dream Gap Project’ initiative which was launched in 2018 August 31, 2019 Mattel is honoring Rosa Parks and Sally Ride with the launch of Barbie dolls based on them. These are an addition to the ‘Inspiring Women’ […]