Potato Head currently uses plastic-free packaging, and the company is on track to transition all new products in its portfolio to plastic-free packaging by end of 2022.
January 12, 2022
Hasbro has announced its plans for its Potato Head brand to be completely made with plant-based or renewable materials by the end of 2024. This is in line with Hasbro’s commitment to use more sustainable materials across its product portfolio and reduce its reliance on virgin plastic.
Potato Head currently uses plastic-free packaging, and the company is on track to transition all new products in its portfolio to plastic-free packaging by end of 2022. This move will reduce the company’s use of virgin plastic by an estimated 19.5 million pounds annually.
Kathrin Belliveau, EVP, and Chief Purpose Officer, says, “At Hasbro, the purpose is at the center of our Brand Blueprint, guiding us as we work to make the world a better place for children, fans, and families and use our business as a force for good. One way we do that is by developing more environmentally sustainable products, including this important step for the beloved Potato Head brand.”
In 2020, Hasbro had announced Mr. Potato Head Goes Green, the first Hasbro product made with plant-based plastic and plastic-free packaging.
“Our goal to make the iconic Potato Head toy line from plant-based or renewable materials by end of 2024 is an important step forward in our journey to ensure our beloved toys and games continue to bring joy to future generations in a more sustainable manner, without sacrificing the quality consumers expect from Hasbro,” said Eric Nyman, Chief Operating Officer, Hasbro Consumer Products & Chief Consumer Officer.
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Hasbro believes that this move will enable it to remove approximately 155 million pounds (70,000 MT) of virgin materials from its supply chain, as part of its commitment to transition all other existing toys and games to recycled or renewable materials by 2033.
Sourced via Hasbro