Flipkart has registered a 60 percent y-o-y growth in the kids’ fashion segment, with most of the new customers based from Tier-2 regions.
December 06, 2021
Flipkart has teamed up with Hopscotch to make the kids’ fashion platform’s wide range available across the country through e-commerce. This is part of the e-commerce company’s strategy to increase focus on creating opportunities in the branded kids fashion segment in the 0-14 years age group.
As published in a news report – Flipkart has enhanced its branded portfolio and will continue to further its value proposition of making high-quality premium branded products available to more than 400 million registered customers.
Speaking on the partnership, Mr. Nishit Garg, Vice President, Flipkart Fashion, said, “When it comes to shopping for kids fashion, parents do not want to compromise on quality and we have observed a growing affinity towards trusted brands not just in metros, but in T2+ regions as well. At Flipkart, we’ve sharpened our focus on the kids’ fashion segment which has helped us scale the business to 3 times in the past 2 years, with majority growth being driven by new customers. The launch of Hopscotch is in line with this and we believe that their high-quality kids’ fashion products will bring immense value from a choice perspective.”
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As per the e-commerce major, it has witnessed a 60 percent year-over-year growth in the branded kids fashion category, with most of the new customers based from Tier-2 regions.
Elaborating on the philosophy of the company and the relevance of the partnership with Flipkart, Mr. Rahul Anand, Founder & CEO, Hopscotch, added, “With increasing exposure to the latest trends, parents in India continue to seek fashion-forward choices for their kids that also offer great value for money. Seasonal collections are in great demand, especially in tier-2 and 3 cities, but access is limited. Hopscotch fills this void by featuring the trendiest kids’ fashion catalog at the most affordable price points. Our partnership with Flipkart will further enable us to reach millions of such consumers across the country.”
