Flipkart Clocks 150 Percent Growth in STEM Toys

In the last year, the e-commerce company has included more than 100 new brands in the category on its platform.

December 03, 2021

STEM Toys. Image: Purdue University

E-commerce Company Flipkart has registered a 150 percent year-over-year growth in the sale of STEM Toys including building blocks, learning tabs, flashcards, puzzles, and scientific toys.

As reported in a leading daily – the company has added more than 100 new brands on its platform in the past year. Some Indian STEM toy brands listed on Flipkart include the likes of – Smartivity, Imagimake, Genius Box, Butterfly Edufields, Play Panda, Skillmatics, Mechanix, and Play Shifu. Further, in the past three months, the sellers on Flipkart have added 1000+ new products on the platform.

Also Read: Snapdeal Strengthens its STEM and Educational Toys Category

Besides, the e-commerce company affirms that although most of the overall demand for the learning toys came from metro cities such as – Bangalore, Delhi, Hyderabad, Mumbai, and Chennai; there have been recent spurts of growth from Tier 2 cities like Bhopal, Agra, Nagpur, Surat, and Mysore.

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