Initially, the product line will be introduced in the spring of 2022 for all distribution channels and its promotion will be supported by a marketing campaign.
January 11, 2022
Creative Kids, the platform for fun and interactive kids’ arts and crafts and STEM toys, has partnered with Hasbro, Inc. the global play and entertainment major, to produce a variety of new Play-Doh branded products in 2022. With this multi-year, multi-national licensing agreement, the two iconic brands will come up with a complete line of Play-Doh toys.
In this collaboration, there will be a close association between both Creative Kids’ and Hasbro’s product development and marketing teams. Together, the brands are working on a multitude of compounds new to Play-Doh products, including modeling clay and other assortments to offer new creative play experiences.
Daniel DeLapa, Chief Marketing Officer, Creative Kids, said, “We have been working on numerous new compounds and to have those innovations branded under the Play-Doh line is a dream come true.”
The initial range of products will be introduced in the spring of 2022 for all distribution channels and will be supported by a dynamic marketing campaign.
On this partnership, Jess Richardson, Vice President, Hasbro Global Licensing, remarks, “Play-Doh has been shaping Imaginations for generations of families by offering unique and engaging experiences for both kids and parents, for over 65 years. This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination.”