Baby Care D2C brand Baby Amore gets Funding from GetVantage

In the first year of operations, Baby Amore has sold 30,000 products; in 2021, the company clocked revenue of INR 3.5 crore, up 70 percent from the previous year.

January 29, 2022

Baby Amore

Baby care startup Baby Amore has secured undisclosed external funding from GetVantage, a revenue-based financing fintech platform, and marketplace.

Started in 2019 by Hameed Imthad and Abdul Wahab, Baby Amore offers eco-friendly, organic, and sustainable baby products that are safe for newborns as well as for the environment. The company sells over 100 brands and 2,000 SKUs through its e-commerce platform and has recently opened its first concept store in Chennai.

With the latest round of funding, the Chennai-based company is seeking to expand its business so as to bring an omnichannel shopping experience and a better brand-building strategy. Moreover, it plans to increase its concept stores to more metro cities and rope in international brands on its e-commerce platform.

“As a millennial parent, I found myself being more cautious of the products I chose for my babies but recognised the gap in the availability of sustainable and safe baby care products. That’s how Baby Amore was born,” said Imthad.

“After being a digital-first brand for over two years, we decided to expand our channels to provide a concept-driven experience to our customers,” added co-founder Wahab.

In the first year of operations, Baby Amore made sales of 30,000 products. In 2021, the company clocked revenue of INR 3.5 crore, up 70 percent growth from the previous year. The baby care startup is expecting to achieve revenue of Rs 40 crore by 2025 along with a chain of 50 concept stores.

Also Read: Mamaearth Raises USD 52 million led by Sequoia, becoming the First Unicorn Of 2022

Bhavik Vasa, co-founder & CEO of GetVantage, asserts, “We are constantly looking for brands and businesses that are working on a niche market and unique ideas. Baby care is one such industry with several white spaces that needs attention. With rising nuclear families and working parents, it becomes crucial and essential for parents to ensure that their kids are safe.”

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