ITC Ltd to Take Up Stake in Mother and Baby Care Platform Mylo


In November 2021, ITC announced its investment in Mother Sparsh, an ayurvedic and natural personal care brand in the D2C space. May 24, 2022 ITC Ltd. has proposed to acquire up to 10.07 percent stake in Blupin Technologies, the parent company of ‘Mylo’, for about INR 39.34 crore. The investment is part of a USD […]

Slurrp Farm secures Funding of USD 7 million from ICD, Fireside Ventures

Slurrp Farm

The startup has been working on product innovation with their R&D team, nutritionists, and pediatricians, to introduce five more SKUs, taking the existing portfolio to 30 SKUs. Slurrp Farm has grown by 10X between June 2020 and December 2021. February 28, 2022 Slurrp Farm, owned and operated by Wholsum Foods, has recently secured funding of […]

Reckitt Benckiser planning sale of Baby Food Business

Reckitt Benckiser

The UK-based consumer goods major Reckitt Benckiser, whose brands include Enfamil formula, is reviewing its baby food business globally. February 15, 2022 The British multinational company Reckitt Benckiser is assessing options for its infant nutrition brand such as a potential sale, according to a report published by Bloomberg News. The consumer goods major, whose baby […]

Baby Care D2C brand Baby Amore gets Funding from GetVantage

Baby Amore

In the first year of operations, Baby Amore has sold 30,000 products; in 2021, the company clocked revenue of INR 3.5 crore, up 70 percent from the previous year. January 29, 2022 Baby care startup Baby Amore has secured undisclosed external funding from GetVantage, a revenue-based financing fintech platform, and marketplace. Started in 2019 by […]

Mamaearth Raises USD 52 million led by Sequoia, becoming the First Unicorn Of 2022


The newly infused capital will be utilised in product innovation, distribution, and marketing. In addition to launching new brands, Honasa will continue aggressively expanding distribution for Mamaearth and The Derma Co. January 18, 2022 Honasa Consumer Pvt Ltd (HCPL), the parent company of Mamaearth, The Derma Co., and the fastest-growing personal care House of Brands, […]

D2C Firm Fluid Ventures Invests in Sustainable Toy Brand Shumee Toys

Shumee Toys

Shumee plans to use the funds in the expansion of its product portfolio and building a parent community in line with its key focus on building a premium wooden toys brand having a global reach. December 29, 2021 Bengaluru-based sustainable toy brand Shumee Toys has raised an undisclosed amount of investment from D2C-focused Venture Capital […]

The Moms Co. Scaling Up New Heights in its D2C Journey

The Moms Co

The Good Glamm Group has acquired The Moms Co., India’s leading mom, and baby care brand to further boost its growth across South Asia. With the acquisition which has been the largest-ever transaction in the beauty & personal care segment, The Moms Co. has set out a goal to achieve an INR 500 crore revenue […]

Dia Mirza Invests in a Sustainable, Wooden Toy Brand shumee

Dia Mirza invests in Shumee

shumee has sold more than 200,000 toys since its launch, which marks a significant milestone for the homegrown toy company. November 01, 2021 Wooden toy-making company Shumee Toys has brought Dia Mirza on board in the key roles of a strategic investor as well as the brand ambassador. The foundation of the Bengaluru-based company has […]