The success behind the growth of exports in the toy industry can be attributed to a number of initiatives by the government.
July 16, 2022
The toy imports in the country have gone down by 70 percent while the toy exports have grown 61 percent over the last three years, as per the data from the Ministry of Commerce & Industry.
“During ‘Mann ki Baat’ in August 2020, Prime Minister had given a clarion call on ‘Rebranding the Indian Toy Story’ and emphasised on the availability of right kind of toys for children, using toys as a learning resource, designing of toys based on Indian value system, Indian history, and culture to strengthen domestic designing and position India as a global manufacturing hub for toys”, says Mr. Anil Agrawal, Additional Secretary, DPIIT.
He said the toy industry has benefitted from a number of interventions by the government and results show the success of the ‘Make in India’ programme. The interventions are like – mandating sample quality testing of import consignment, increasing import duties on toys, and promoting the domestic toy manufacturing industry.
For instance, the Directorate General of Foreign Trade has mandated sample testing of each consignment and said there will be no permission for sale unless the quality testing is successful.