The new product offering by Piramal Pharma’s baby care brand – Little’s Comfy Baby aims to provide cottony soft comfort without leakage, addressing the baby care needs.
July 16, 2022
Piramal Pharma’s Baby Care brand – Little’s has unveiled a new AD campaign, ‘Pakda Pakdi’ with brand ambassadors Kareena Kapoor Khan and Saif Ali Khan. In the new ad film, the brand’s product entry in the mass markets will be highlighted and its single pack thus making it affordable and accessible to new parents.
The ad film, ‘Pakda pakdi khelna Little’s ka kaam hai, aur baaki choti choti cheezon ka khayal rakhna Little’s comfy baby pants ka’ draws attention to a child’s comfort needs during their nap time as well as their active playtime.
The new product offering by the brand’s diapers – Little’s Comfy Baby aims to provide cottony soft comfort without leakage, addressing the baby care needs – as published in a leading daily.
Kareena said, “New parents often feel anxious about not knowing every little thing when it comes to baby care. It is of utmost importance for a child to get proper sleep and also to be comfortable during their active wake hours. Hence, it is critical for parents to find a diaper that provides cottony soft comfort and does not leak. I am excited to continue my association with Piramal’s Little’s brand that addresses this key need of child comfort.”
Nitish Bajaj, Chief Executive Officer, Piramal consumer product division, said, “Through this campaign, we are happy to continue our existing relationship with Saif Ali Khan and Kareena Kapoor for the launch of our new campaign, ‘Pakda-Pakdi’ that resonates well with new parents, promising to keep their child comfortable at all times.”