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Figaro Expands into Baby Care Segment with Figaro Baby Massage Oil

Figaro Baby Oil will fulfil the skincare needs of newborn babies with a product made with Olive Oil, enriched with Vitamin E, which keeps the skin moisturised.

July 18, 2022

Figaro Baby

Figaro Baby Massage Oil. Image: Figaro

Figaro Olive Oil, India’s leading olive oil brand, is foraying into the baby care market with Figaro Baby Massage Oil. The Figaro Baby Oil has been dermatologically tested and is particularly created for the delicate skin of babies which ensures the moisturisation of the skin. The oil is developed with an all-natural formulation that nourishes and makes the skin soft.

As per recent research, it has been presented that the babies who are massaged with olive oil have better-moisturised skin than those who received dry massages. With this in mind, Figaro is now marking its entry into the baby care category.

About the new product and the new venture in the baby care market, Mr. Siladitya Sarangi, Country Manager, Figaro said, “In India, Figaro Olive Oil continues to be a popular choice for consumers across the country, and now we are incredibly excited to be launching Figaro Baby Care. Figaro Baby is focused on reaching a much wider demographic of consumers—mothers who are looking for a brand and product they can trust with transparency and high-quality standards.”

The new launch by Figaro aims to serve the skin care needs of a newborn baby through a product made with Olive Oil, enriched with Vitamin E, thereby keeping the skin healthy and moisturised.

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“Massage not only has health benefits but is also a traditional practice passed down to generations, especially in Indian households. Figaro is ready to extend its legacy into a new category, delivering the best care to babies,” Mr. Sarangi added.

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