January 06, 2020
Bengaluru-headquartered FMCG brand has expanded its product range with the introduction of Prebiotic and Probiotic bites for kids- Belligo. This is composed of natural ingredients that supports digestion and immunity.
“We at Timios are delighted to launch our new product Belligo – On-the-Go Probiotic snack. With interest in functional foods growing among consumers, a majority of them are looking at food products to derive functional benefits, instead of supplements and medicines. This trend exists because consumers are more conscious about preventive care, or preventive nutrition, rather than cure. This becomes more prominent with kids,” says Co Founder & CEO Aswani Chaitanya.
“As parents, we always wish our kids are in the best of health. One of the major factors contributing towards being healthy is to have good immunity. It’s well established that more than 70% of our immunity lies in our gut. So, if we can manage to keep our little ones’ gut healthy, chances of building a good immunity is high,” says Co Founder & Head PDG Hima Bindu.
With prebiotics-probiotics goodness, Belligo helps in supporting immunity and digestion. It is a probiotic snack on-the-go, implying that it can be stored at room temperature without the need for refrigeration. Additionally, Belligo prevents the loss of probiotics in the digestive tract. The amount of probiotics that reach the gut is same as it were when consumed. Prebiotics are also added to make the Probiotics more effective.
This product- Timios Belligo is available at Amazon, FirstCry, BigBasket, Flipkart and other leading supermarkets.
Started by brother-sister duo, Aswani Chaitanya and Hima Bindu, Firmtroots- Timios is premised on the intent to bring age-appropriate nutrition to kids ranging from 9 months to 12 years olds. There is a wide range of packaged foods by the brand available in distinctive flavours keeping in mind the appeal and liking of infants and kids. The brand is committed with the proposition of ‘Honesty in every bite’ and to bring about a range of food products that provide age-appropriate nutrition. The brand had won the honour of being the ‘Most Trusted Kids Food Brand’ by The Times Group in May, 2018 and also ‘Healthy Packaged Food Brand’ from National Industrial Excellence Awards and Conference 2019.