The German Baby Skincare Brand will be imported and marketed in India by renowned dermatology company – Glowderma Lab Pvt. Ltd.
April 01, 2021
German brand Sanosan, which caters to the skincare needs of babies is gearing up to expand its footprint into the Indian market. Sanosan is a renowned brand from 70 years old company – Mann & Schroder Cosmetics – Germany (M&S Cosmetics).
The major USPs of the brand Sanosan lies in its natural ingredients such as hydrolyzed milk protein and organic olive oil that suits the need for delicate baby skin. Formulated solely in Germany, all their products are targeted to meet the special skincare needs of infants and toddlers, which are clinically tested to ensure compliance with the highest standards of hygiene and safety for more than 37 years.
Sanosan will be imported and marketed in India by the renowned dermatology company – Glowderma Lab Pvt. Ltd. In the beginning, Sanosan’s line of products will initially be sold in India on the Sanosan India website and through FirstCry and Amazon. It also plans with its initial launch to be present at leading chemists and wellness stores.
Sanosan Baby skincare range intended for Indian consumers will comprise products range from cleansing, care, diaper change and sun protection to name a few. This baby skincare brand has IFS-HPC, BRC, ISO and Derma Test certification.
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Talking about the expansion into the Indian subcontinent, Rajesh Khatri, Managing Director Glowderma says, “It is expected that the baby care market in India will reach up to 10,000 Crores in 2025. Around 45% of skin problems such as dry skin, rashes, dermatitis etc. are seen in babies and children between 0 to 5 years of age group. The increasing incidence of skin problems in babies is due to climate changes, improper hygiene and poor nutrition & increased use of nappies or diapers, etc. Therefore, the launch of Sanosan Baby Skin Care Products is a step forward towards the strategic direction to increase the width and depth of our derma portfolio in India.”