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Pure by Priyanka Launches New Baby Care Products Curated with Natural Ingredients

The Ecocert-certified brand ensures the use of non-irritating and mild ingredients formulated without any added fragrances, essential oils, sulfates, and paraben so that no harm is done to sensitive skin in any way.

August 07, 2021

Pure by Priyanka

An ISO and Kosher-certified Indian beauty and wellness brand, Pure by Priyanka has launched its new line for baby products. Crafted with hand-picked ingredients like coco glucoside and aloe vera, their premium range of products includes – baby face moisturizers, massage oils, diaper creams, and shower & bath gels, made to provide safe and pure grooming methods for toddlers.

Additionally, the brand is Ecocert-certified making it a trusted choice for new parents as the range is extra safe for the fragile, pure, and pristine skin of a newborn. The brand ensures the use of non-irritating and mild ingredients formulated without any added fragrances, essential oils, sulfates, and paraben so that no harm is done to sensitive skin in any way.

Talking about her vision behind launching this new endeavor, Priyanka Sarna, the founder says, “There have been a plethora of brands that are catering to provide natural and safe products for adults, but only a few are there in the industry that has brought forth the same for a newborn’s care. As people today are being educated about health, nutrition, and safety for the skin, it is to keep in mind that our babies require extra care and superior quality products for their skin and hair as well. We at Pure by Priyanka envisage providing this essential nourishment to their tender skin through all our carefully formulated products.”

A multifaceted entrepreneur, Priyanka Sarna, catering to her passion for skincare incepted ‘Pure by Priyanka’ in 2016. With the word ‘Myoho’ at its essence, the concept behind the same was derived from the Lotus Sutra Nam ‘Myo Ho Renge Kyo’. The entire product line has been crafted to revive the skin and hair of its clients with effective and natural techniques. They offer the consumers the best of both worlds, from the rich tradition of Ayurveda passed down over generations to the new-age advancements of modern science. The brand has now been amalgamating the same approach in their baby products as well.

Also Read: Suresh Raina and Priyanka starts their baby care brand – Maate

Crafted in extremely small batches, the products produced by Pure by Priyanka are fresh, pure, and non-toxic. Priyanka Sarna along with the support of her friend Sanjay Jindal personally quality checks all the products and ensures that none goes below the set quality standards of the brand.