LEGO Redoubles Commitment to Asia Pacific with Government Partnership to Invest in Singapore Hub

The Singapore Hub plays a vital role in helping the LEGO Group reach children in need through its learning through play programmes.

August 06, 2021

The LEGO Group

The LEGO Group has underlined its commitment to expansion in Singapore and the Asia Pacific region with the promise of greater investment in developing key digital and creative teams at its Singapore hub.

The investment will be a part of a new partnership the toymaker has struck up with the Government of Singapore’s Economic Development Board in recognition of the integral role the country has played in the LEGO Group’s growth in Eastern markets.

LEGO’s Singapore hub is the company’s Asia Pacific Headquarters and is currently home to over 400 skilled employees. Through the new partnership, the country will remain the key to helping the toy company to bring its products to audiences across the Asia Pacific.

“We continue to see huge potential in Singapore and its role as a hub for talent and innovation, so we’re delighted to have extended our partnership with the Singapore Government’s Economic Development Board,” said Eric Maugein, regional president for the Asia Pacific, The LEGO Group.

The Singapore Headquarters operate as the firm’s regional base for the Creative Play Lab, LEGO’s product innovation team responsible for developing ‘the future of play.’

Ms Fong Pin Fen, vice president and head, consumer accounts group, EDB, said: “The LEGO Group’s decision to expand its Asia Pacific Headquarters with new digital and creative capabilities is testimony to Singapore’s leading role as an innovation hub for consumer firms.”

Also Read: The LEGO Group Collaborates with Save the Children and NITI Aayog to support Children Impacted by COVID-19 in India

The Singapore Hub also plays a vital role in helping LEGO reach children in need through its learning through play programmes. The Group’s social impact programmes currently span 28 countries including six in the Asia Pacific region in Australia, New Zealand, Japan, South Korea, India, and Singapore.

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