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Mother Sparsh Clocked Rs 22 Cr Turnover in the Pandemic Year

Founded in 2016, Mother Sparsh has registered 5X growth and has maintained profitability over the last year. The startup is on its way to enter the 100-crore club by the end of FY ’23.

June 07, 2021

Mother Sparsh

Mother Sparsh, a brand known for its plant-based, natural, and eco-friendly baby care products, has achieved an annual turnover of approximately Rs 22 crore for the financial year 2021. The brand had registered sales of approximately 3 lakh units in the fiscal year 2020, and a year later, the numbers surged to approximately 1.5 million units in FY’21.

In the current fiscal, the startup is expecting to attain a revenue of about Rs 50 crore. The brand has made diversification in its product portfolio from around 24 products a year ago to around 42 products as of today.

In the past year, the baby care startup has registered 5X growth and has maintained its profitability. With a customer base of 5 lakh people, Mother Sparsh is a pan-India brand, with a strong presence in 23 states across the country.

On the whole, the net percentage of entire sales is approximately 35-40 percent and e-commerce platforms such as Amazon, Firstcry, Flipkart and Nykaa comprise 50 percent of the sales, while retail markets contribute to 10 percent of incoming revenue.

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In the year 2020, Mother Sparsh had introduced a range of complete Plant and Pure baby care essentials and massage oil. The products included Plant-Powered Baby Lotion, Plant-Powered Baby Wash, Plant-Powered Baby Face Cream, Plant-Powered Baby Diaper Rash Cream, Plant-Powered Baby Laundry Liquid Detergent, and Plant-Powered Baby Liquid Cleanser.