Founded in 2016, Mother Sparsh has registered 5X growth and has maintained profitability over the last year. The startup is on its way to enter the 100-crore club by the end of FY ’23.
June 07, 2021
Mother Sparsh, a brand known for its plant-based, natural, and eco-friendly baby care products, has achieved an annual turnover of approximately Rs 22 crore for the financial year 2021. The brand had registered sales of approximately 3 lakh units in the fiscal year 2020, and a year later, the numbers surged to approximately 1.5 million units in FY’21.
In the current fiscal, the startup is expecting to attain a revenue of about Rs 50 crore. The brand has made diversification in its product portfolio from around 24 products a year ago to around 42 products as of today.
In the past year, the baby care startup has registered 5X growth and has maintained its profitability. With a customer base of 5 lakh people, Mother Sparsh is a pan-India brand, with a strong presence in 23 states across the country.
On the whole, the net percentage of entire sales is approximately 35-40 percent and e-commerce platforms such as Amazon, Firstcry, Flipkart and Nykaa comprise 50 percent of the sales, while retail markets contribute to 10 percent of incoming revenue.
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In the year 2020, Mother Sparsh had introduced a range of complete Plant and Pure baby care essentials and massage oil. The products included Plant-Powered Baby Lotion, Plant-Powered Baby Wash, Plant-Powered Baby Face Cream, Plant-Powered Baby Diaper Rash Cream, Plant-Powered Baby Laundry Liquid Detergent, and Plant-Powered Baby Liquid Cleanser.