The baby diaper brand – Molfix by the Turkish corporation Hayat Kimya Group was started in the year 1998 and was introduced in Nigeria in 2015 where it has enjoyed consistent success
December 21, 2018
This year marks the third anniversary for Molfix, the baby diaper brand of Hayat Kimya Group in the Nigerian market. It has been a greatly successful year for the brand as it recently received ‘Brand of the Year Award’ held Advertisers Association of Nigeria Marketing Excellence Awards in Lagos, and came in second place with ‘Happy Mums, Happy Families’ CSR campaign.
Founded in 1937, Hayat Kimya is one of the largest global baby diapers manufacturer, and the largest paper tissue manufacturer. A leading global firm in the FMCG category, it has a strong market presence in more than 100 countries and has business operations in the Middle East, Eastern Europe as well as in Africa. The brand has an extensive market presence in the African continent and it has subsidiaries in Iran, Egypt, Bulgaria, Algeria, Morocco, Russia, Nigeria and Pakistan. Hayat’s home care, hygiene and tissue brands include Bingo, Test, Has, Molfix, Bebem, Molped, Joly, Evony, Papia, Familia, Teno, and Focus and in total, Hayat Holding houses 39 brands.