The cards feature all the Mattel characters and are a part of its global ‘Thank You Heroes’ initiative. Mattel has partnered with GiveIndia, and a portion of the sales proceeds will reach its partner NGOs, which will then be used to provide essential supplies and resources for the frontline workers.
February 23, 2021
Mattel has recently introduced UNO cards to honour frontline workers as a part of its ongoing global initiative, which was introduced back in April 2020, i.e. in the initial phase of the pandemic. In addition to the launch of ‘Thank You Heroes’, Mattel also contributed to the fight against COVID-19 by producing face shields and cloth face masks for medical professionals and other frontline workers.
Recently introduced by Mattel Toys as part of its global Thank You Heroes initiative, it is “a tribute to all the workers who play a critical role to fight the pandemic,” according to Lokesh Kataria, marketing head at Mattel Toys (India).
Also, the toy company has partnered with GiveIndia, a donation platform for this initiative, and a portion of the sales proceeds will go to its partner NGOs, which will then be used to provide essential supplies, equipment, and other resources for the frontline workers. In the deck, there are 112 cards that are made from paper and feature a protective UV coating. Some of the popular characters included are Barbie, who is depicted as a medical professional; He-Man as a grocery delivery boy, Polly Pocket as a scientist and Hot Wheels as rescue vehicles.
In addition to the UNO cards, the #ThankYouHeroes initiative earlier launched the FisherPrice line (a collection of 16 dolls), Matchbox (automobiles like ambulances, garbage trucks, news helicopter, etc used by the frontline workers), and two building sets called Mega Construx. “It has only been two weeks since the launch of the UNO cards and the response has been great,” Lokesh further added.