Mattel Expands #ThankYouHeroes Line by Introducing One-of-a-Kind Barbie Dolls
The toy brand is honoring six women who are modern real-life heroes of the pandemic with their own one-of-a-kind Barbie doll made in their likeness. August 06, 2021 Mattel has announced that Barbie will donate USD 5 for each eligible Barbie doctor, nurse, and paramedic doll sold at Target to the First Responders Children’s Foundation […]
Mattel Toys launched UNO cards to honour frontline workers
The cards feature all the Mattel characters and are a part of its global ‘Thank You Heroes’ initiative. Mattel has partnered with GiveIndia, and a portion of the sales proceeds will reach its partner NGOs, which will then be used to provide essential supplies and resources for the frontline workers. February 23, 2021 Mattel has […]
Fisher Price Completes 90 Years, Opens Virtual Toy Museum
The museum can be redirected to a virtual gift shop that sells limited-edition apparel, accessories, and housewares from Mattel’s e-commerce site. With the arrival of the holiday season, the iconic toy company is looking to offer its customers a seamless virtual experience that taps into nostalgia for its toys that have been favorites of many […]
Fisher-Price launches a work-from-home play set for preschoolers
There are three sets launched by Mattel’s Fisher-Price, in these new role-play toy collection that turn every day grown-up activities into playsets for kids. August 13, 2020 As many parents continue to work remotely amid the pandemic, Fisher-Price has launched a playset- My Home Office Set. The new collection of toys is designed to engage […]
ThankYouHeroes-New toy line by Mattel honors doctors, nurses, and other frontline workers
The revenue generated from the new range of Fisher-Price toys will be sent to an initiative of providing the healthcare and other frontline workers with the equipment to fight COVID-19. April 30, 2020 Fisher-Price, which is an educational toys subsidiary of Mattel, is introducing a new line of toys to honor workers on the front […]