The newly launched 3,036-piece tree house set is actually LEGO’s largest ideas kit by far, having the most number of sustainable sourced bricks
August 20, 2019
LEGO has introduced a tree house set which features a landscape base and three LEGO tree house cabins—a main bedroom, bathroom and kids’ room. The tree has interchangeable sets of green summer leaf elements and yellow and brown fall leaf elements. These and various plant elements on the base are all made from sustainable-plant-based polyethylene plastic and the treetop and cabin roofs are removable. The new sustainable LEGO ‘botanical’ elements come in varieties including leaves, bushes and trees.
It was in 2018 that the LEGO Group had announced the production of a range of sustainable LEGO elements made from plant-based plastic sourced from sugarcane. The LEGO Group has partnered with WWF to aid and increase the demand for plastic that is sustainably sourced. This launch is a part of the LEGO Group’s commitment to use sustainable materials in its core products and packaging by the year 2030.
Founded in the year 1932 by Ole Kirk Kristiansen, the LEGO Group is one of the world’s top manufacturers of play sets, puzzles and toys. Headquartered in Billund, Denmark, the company has been continuing its partnership with WWF and been actively involved in its aim to reduce CO2 emissions. The LEGO Group had announced about the plan of establishing the LEGO Sustainable Materials Centre in 2015, aiming to find and implement sustainable alternatives to its products.