Allianz FMCG launches its product range in India

The manufacturer of a wide range of products has appointed Hyderabad-based Intercontinental Publications as the super stockist for the company

July 30, 2019
Allianz FMCG, which manufactures personal care products, cosmetics, baby care products and food items, organised its India launch event in Hyderabad, Telangana. The multinational company, which has its manufacturing facility located in the Middle East, has its presence in 27 countries.
India is the 28th country the FMCG brand has forayed into. Allianz, which markets its products under various brand names including Celozia, Dr Neem, Mr Darlie, Maaqui and Divine Care brands, has partnered with city-based Intercontinental Publications Private Limited headed by C L Rajam, as super stockist for Telangana state.
About associating with Intercontinental for Telangana market, Sakib M Rehman, CEO, Allianz Group said: “we have launched our product range first in Hyderabad because we have C L Rajam, who is true representative of Hyderabad, as our partner here.”
Starting from Telangana, the company is intending to introduce its products in 18 states over the next one year. With a wide portfolio of products, it is hoping to clock up revenue of Rs 6,000 crores to Rs 8,000 crores from the Indian market in the next one and a half year, i.e. till the end of 2020.
The company has a vast line of locally produced brands of hair and body care, beauty and skin care, baby care, as well as home care products through its manufacturing unit in the Middle East, including the formulation of popular natural ingredients.

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