LEGO Group legging towards sustainable future, sugarcane brick blocks to be launched soon

This move is a part of the LEGO Group’s commitment to use sustainable materials in its core products and packaging by the year 2030.

September 10, 2018
The sugarcane that would be used is assuredly sourced sustainably in conformity with the guidance from the BFA (Bioplastic Feedstock Alliance) and it is certified and positively following the global standards.
The latest news release stated that: “Production has started on a range of sustainable LEGO elements made from plant-based plastic sourced from sugarcane. The new sustainable LEGO ‘botanical’ elements will come in varieties including leaves, bushes and trees”.
The LEGO Group has partnered with WWF to aid and increase the demand for plastic that is sustainably sourced. It suggests a growing proclivity to employ the type of bioplastic/biodegradable plastic in upstream manufacturing which is derived from biological substances rather than petroleum.
The LEGO Group had announced about the plan of establishing the LEGO Sustainable Materials Centre in 2015, aiming to find and implement sustainable alternatives to its products by 2030. Established in the year 1932 by Ole Kirk Kristiansen, it is one of the world’s leading manufacturers of play materials and toys. Headquartered in Billund, Denmark, LEGO group according to its own news release, has been continuing its partnership with WWF and been actively involved in its aim to reduce CO2 emissions.

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