Frangipani is planning to use the funding in local and global market expansions with G.O.A.T. Brand Labs advising as regards – digital marketing, operations, and channel expansion.
December 30, 2021
Frangipani, a kidswear label, has raised an undisclosed amount in a Series A funding round from Bengaluru-based G.O.A.T Brand Labs.
Mumbai-based kidswear brand is seeking to deploy the raised capital to increase its presence in local and global markets, the company said in a press statement. As part of the investment, G.O.A.T. Brand Labs will advise the brand in strategies for – digital marketing, operations, and channel expansion.
Elaborating on the investment and the prospects of the kidswear market, Rishi Vasudev, Co-Founder, and CEO, G.O.A.T Brand Labs asserted, “Sunaina and Mansi, Frangipani’s founders, have built their businesses with great love and care. They have a very loyal base of consumers, including many Bollywood stars and their kids. Together, we will take this proposition to a much bigger audience with speed and efficiency. Kidswear is a market of great importance for us, and this is just our first step in that direction.”
Sunaina Patel has worked with Edelweiss Capital, and former Kotak Wealth Management executive Mansi Kilachand introduced this homegrown kidswear brand in 2012.
According to the company, the unique proposition of the company is that it combines an international design philosophy with locally-sourced and manufactured products.
Sunaina Patel, Co-Founder, Frangipani, says, “With the growth capital and operational support provided by the team, we hope to quickly realise Frangipani’s future potential of being an INR 100-crore brand.”
Started by Rishi Vasudev and Rameswar Misra, G.O.A.T. acquires lifestyle D2C brands and helps them grow in the online space. G.O.A.T. Brand Labs is a Thrasio style aggregator of third-party sellers.