With this campaign, the baby diaper brand seeks to promote Huggies Nature Care and highlight its natural ingredient by reiterating the innate goodness of organic cotton.
December 29, 2021
Huggies India, the baby care brand of Kimberly-Clark, has launched its new awareness campaign to highlight the importance of organic cotton which is an ingredient in Huggies Nature Care. Since parents increasingly prefer organic alternatives for their babies instead of the conventional products available in the market, the brand wants to empower the parents with knowledge in this direction while also supporting the mindful choices they make for their little ones.
The digital ad film will be launched along with a social media campaign, the baby diaper brand said in a statement.
Saakshi Verma Menon, Marketing Director, Kimberly – Clark India, said, “As a brand, we have always endeavoured to be a trusted parenthood partner to our consumers, by keeping their evolving needs at the core of our strategy playbook. This new campaign is yet another attempt on our part to assure new parents that they are making the right decision in choosing Huggies Nature Care which is designed for gentle protection, with the natural ingredient – organic cotton and no added nasties.”
“With our commitment to offer utmost comfort to babies and unconditional support to new parents, we continue to keep our innovation wagon accelerated to be at the forefront of baby care. This campaign reiterates the company’s purpose of championing better care which remains the number one priority across our product variants,” Menon added.
The new awareness campaign reiterates the innate goodness of organic cotton that’s used in Huggies Nature Care. The premium diaper pant is designed for safeguarding a baby’s delicate skin. The absence of harmful nasties like parabens, chlorine, or latex coupled with the benefits of a neutral pH liner, 12 hours of absorption, and a wetness indicator, lets the baby be comfortable all night long.
According to Sukesh Nayak, Chief Creative Officer, Ogilvy India, Huggies has always strived to bring about a positive difference in the lives of consumers by empowering them not only with choices but also knowledge and this campaign is no different. The brand is showcasing the power of organic cotton, as an important constituent of its latest offering Huggies Nature Care, further aiding new parents to make an informed decision amidst the stream of products flooding the marketplace, Nayak added.