Huggies launches Pure Biodegradable Baby Wipes

The new range of Huggies Pure Biodegradable wipes that, in simulated landfill conditions, biodegrade after 15 days.

December 15, 2020

Huggies Baby Wipes
Image: Huggies

Huggies has introduced a new range of plastic-free wipes are made with 100% naturally derived fibers – Pure Biodegradable Baby Wipes. Also, independent testing of the product has demonstrated that these wipes biodegrade in landfill conditions after 15 days, making them the brand’s first biodegradable product.

The development marks a step towards fulfilling the brand’s commitment to eliminate plastic from its baby wipes range in the UK within five years or sooner. This long-term proposition brings baby wipes that are as gentle on the environment as they are on babies’ skin, implying parents no longer need to compromise between what’s right for their baby and what’s right for the environment.

In addition to launching its first biodegradable product, Huggies has made significant progress against the other goals that make up its ‘Tiniest Footprint’ Mission. With regard to this initiative, this year, the brand has succeeded in removing 359 tonnes of plastic from its total baby wipes portfolio (on an annual basis) and in removing 17 tonnes of plastic a year from the Huggies® Extra Care portfolio (on an annual basis). Moreover, it has removed the internal plastic bags within its large pack boxes, which results in the saving of 43 tonnes of plastic (on an annual basis).

Ori Ben Shai, Vice President & Managing Director Kimberly-Clark UK & Ireland, said: “We know this announcement will be welcome news for parents who rely on these wipes as an everyday childcare essential but are also trying to reduce their impact on the planet.

He further added “launching our first biodegradable product brings us ever closer to fulfilling the goals made in our ‘Tiniest Footprint’ Mission. We know we still have a long way to go on this ambitious plan but are committed to developing the best possible products that meet our consumers’ ever-changing demands.”

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