Disney collaborates with Amazon Fashion for Kidswear

The new kidswear collection has a wide range of styles, available in different colours and prints. The two brands have also collaborated in the past to release the ‘Disney Hits’ collection – a collection of soundtracks from Disney movies.

December 17, 2020

Amazon Disney Kidswear
The Kidswear collection features Disney characters from – Frozen, Aladdin, and Cinderella, as well as Marvel superhero characters. Image: Amazon

Amazon Fashion and Disney have teamed up to create a kidswear collection that can be defined as a ‘fun and playful clothing collection’, catering for kids aged between 2 and 12 years old. The new kidswear collection, which is available only on Amazon Fashion, is in collaboration with Amazon’s private brands – Spotted Zebra and Amazon Essentials, meant for both girls and boys.

This collection features several popular Disney characters from – Frozen, Aladdin, and Cinderella, as well as Marvel superheroes including Spider-Man, as well as Star Wars characters. These animated characters have gained massive popularity amongst kids. With this range of kidswear, it gives an opportunity for young kids to sport apparel featuring their admired cartoon or superhero action figure.

Also, there is a wide range of styles available including dresses, button-down shirts, T-shirts, skirts, and leggings, which are made available in an array of colourful prints and styles.

In 2018, the two brands – Amazon and Disney, had come together to come up with a collection – “Disney Hits” that featured over 50 soundtracks from Disney’s classic animated films, Disney-Pixar, Marvel Studios, Lucas film, Disney Junior, and others that span over 9 decades. The collection was accessible for Amazon Prime subscribers.

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