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MomSoon collaborates with Monte Carlo for Winter Collection

The Delhi-based maternity fashion brand has a range of maternity wear and different essentials for both the mother and baby.

December 05, 2020

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The new collection features four styles, each available in two colours.

Maternity and nursing wear startup Momsoon has teamed up with Monte Carlo, to come up with a winter collection for maternity wear. Under the partnership, Monte Carlo will produce maternity wear garments designed by the maternity wear label for online sale.

Momsoon founder Neha Nahata told PTI that “there have been a lot of queries for winter wear from our target customers. We have entered into a partnership agreement with Monte Carlo to launch a co-branded winter collection of maternity wear.”

“Monte Carlo will manufacture maternity wear designed by us and also sell it exclusively through us,” she added.

Monte Carlo Executive Director Rishabh Oswal said that the company has been the go-to brand for winter wear for years, and the partnership with Momsoon adds a new segment to its offering.

Oswal further informed that “this year we wanted to add a completely new segment to our range i.e. maternity fashion. Keeping in mind the sensitivity of our target group, we decided to partner with Momsoon. We have made some very selected styles, which are multi-purpose and most importantly, extra comfortable for expecting mothers.”

The MomSoon and Monte Carlo collection features four styles, each available in two colours. There are stylish nursing shawls, available in grey and pink that can be used as nursing covers or even scarves. Also, there are ponchos, cardigans, and sweaters available in different colours, which are a part of the newly launched range.

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